Case Study: Driving Visa Consultation Leads for MigrateVisa
Client: MigrateVisa
Campaign Duration: November 2024 – April 2025
Agency Partner: EdigiBrands
About MigrateVisa
MigrateVisa is a trusted immigration and visa consultancy, offering end-to-end assistance for Tourist, Student, Work, and Business visas. With operations in India, Oman, and Australia and backed by 16+ years of industry expertise, MigrateVisa provides professional guidance through certified migration agents (MARA, ICCRC, and US Attorney partnerships).
Despite having a strong service portfolio and global credibility, MigrateVisa struggled to generate quality leads online and establish visibility in the highly competitive immigration consultancy space.
Key Challenges
1. Low Organic Visibility
MigrateVisa’s core keywords (e.g., student visa consultants, work visa assistance, study abroad consultants) had an average ranking beyond the 3rd page of Google, limiting discovery.
2. High Competition in Paid Ads
Competitors were aggressively bidding on high-intent visa keywords, making lead acquisition expensive and inefficient.
3.Website User Experience Gaps
Landing pages lacked persuasive content, trust signals, and optimized lead capture forms, leading to low conversions despite traffic.
4. Technical & SEO Issues
Broken links, duplicate meta tags, missing schema, and poor site speed hindered crawlability and user trust.
5. Trust Barrier in Market
Many prospects were hesitant due to fraudulent visa consultants in the industry. MigrateVisa needed to showcase credibility, certifications, and success stories to win trust.
Strategic Objectives
EdigiBrands defined clear objectives to transform MigrateVisa’s digital presence and generate high-quality visa inquiries:
1. Improve Search Visibility
Target transactional keywords like “student visa consultant India,” “work visa Australia consultant,” “Canada PR assistance” to capture active seekers.
2. Generate Qualified Leads via Paid Campaigns
Run targeted Google Ads & social campaigns to attract students, working professionals, and families planning to migrate abroad.
3. Optimize Landing Pages for Conversions
Redesign pages with persuasive copy, CTA placement, trust badges, testimonials, and simplified inquiry forms.
4. Establish Brand Credibility
Highlight 16+ years of expertise, global presence, and certifications (MARA, ICCRC) across all digital touchpoints.
5. Build a Scalable Lead Generation Engine
Ensure consistent inflow of leads through SEO + paid campaigns, with tracking and reporting mechanisms.
Execution Plan: EdigiBrands’ Lead Generation Strategy
1. Keyword Research & Intent Mapping
1. Identified high-intent visa-related keywords (student visas, PR migration, tourist visa consultants, Canada work visa, Australia PR).
2. Mapped keywords to informational (blogs), navigational (brand searches), and transactional (lead pages) intent.
3. Built a content plan to guide users from awareness → consideration → consultation booking.
2. Website & On-Page Optimization
1. Rewrote meta titles & descriptions to include value-driven CTAs (“Get Visa Assistance in 30 Days | Free Eligibility Check”).
2. Structured content with H1/H2s, FAQs, and internal linking for better crawlability.
3. Added trust elements: client testimonials, global presence highlights, certification badges, and success stories.
4. Designed conversion-focused landing pages with simplified forms and WhatsApp integration for quick inquiries.
3. Technical SEO Fixes
1. Fixed broken links & duplicate tags.
2. Improved Core Web Vitals: faster load time, mobile responsiveness, stable layouts.
3. Added FAQ schema for visa-related queries, improving SERP presence.
4. Submitted updated sitemap & robots.txt for better indexing.
4. Paid Lead Generation Campaigns
1. Ran Google Ads targeting transactional visa queries (“Apply for Canada PR,” “Study visa consultant near me”).
2. Optimized campaigns for call leads + form fills.
3. Used geo-targeting for India, GCC countries, and select overseas student markets.
4. Deployed remarketing ads for users who visited but didn’t inquire.
5. Content & Authority Building
1. Published blogs like:
- “How to Choose the Right Visa Consultant”
- “Top Countries Offering Student Work Opportunities”
- “Canada PR – Step-by-Step Process Explained”
2. Created informational guides and checklists as lead magnets to capture emails.
3. Answered visa-related questions on Quora & LinkedIn to drive referral traffic and build credibility..
Performance Highlights: Results Achieved
Over the 6-month campaign, MigrateVisa achieved substantial improvements in visibility, leads, and conversions.
1. Daily Impressions Crossed 40,000+
A sharp rise in search visibility across visa-related queries.
2. Daily Clicks Increased to 350+
Optimized meta content boosted CTR and organic traffic.
3. 2.5X Growth in Organic & Paid Leads
Monthly inquiries for student, tourist, and work visas doubled, fueling the client’s consultation pipeline.
4. Stronger Keyword Rankings
1. Ranked on page 1 for:
- “Student visa consultant India”
- “Work visa consultants near me”
- “Canada PR consultant”
- “Tourist visa services India”
- “Student visa consultant India”
5. Improved Conversions from Paid Ads
Reduced CPL (Cost per Lead) by 34% through better targeting and optimized landing pages.
6. Enhanced Brand Trust & Authority
Certifications, success stories, and testimonials prominently displayed helped establish MigrateVisa as a credible global consultancy.
Key Learnings
1. Conversion-Focused Design is Non-Negotiable
Redesigning landing pages with CTAs, trust signals, and simplified forms drastically improved lead conversion.
2.Trust Building Wins in Visa Industry
Showcasing global credentials and client success stories helped overcome skepticism and boosted lead quality.
3. SEO + Paid Ads = Balanced Growth
SEO brought compounding traffic, while paid ads ensured consistent lead flow in competitive niches.
3. Localized Targeting Increases Efficiency
Geo-targeted campaigns (India + GCC) ensured leads came from the most relevant markets.
Final Results: What EdigiBrands Delivered for MigrateVisa
1. 2.5X Increase in Qualified Leads (Student, Tourist & Work Visas)
2. Page 1 Rankings for High-Intent Visa Keywords
3. 34% Lower CPL from Paid Ads
4. Stronger Online Visibility & Brand Credibility
5. Scalable Lead Generation Engine for Future Growth
Speak with an Expert
Looking to generate visa inquiries on autopilot?
EdigiBrands – Your trusted Lead Generation Agency for education, immigration, and consultancy brands.