EdigiBrands – Lead Generation Company

Table of Contents

Why DO you Need Software for Your Marketing Campaign?

Table of Contents

Why DO you Need Software for Your Marketing Campaign?

How Can Software Help You in Your Marketing Journey?

 

  • Metrics can show you a Winning bet
  • Metrics can show you how to Measure ROI
  • Metrics Can show you the use of Marketing Spend
  • Metrics Can give you valuable data for Decision Making
  • Metrics Can give you Key Customer Insights

What If you don't use any software and  Run without it?

What If you don’t use any software and  Run without it?

 

  1. Tracking based Approach:- 

In this tracking-based approach, we tend to track from day one and optimize the campaign as per the data points we received. 

This approach helps us not only Track, Monitor, Readjust, and make the right decision for it.

  1. Algorithm-Based Approach:-

This approach starts from the journey of showing the same piece of content to a small group of people and if they show interest in terms of liking, sharing & commenting on the content it scales even further.

In this approach, at first, you tend to spend more money but in overall you spend less money if we are able to see how many conversions we get.

This approach works best for the industry that is content-dominated like D2C and B2C, and people get involved. Because you only bet the money which already had shown some results.

What is the Software Perspective?

Marketing Perspective is nothing but communicating your message without shouting but listening and reacting in a subtle way of it.

In today’s era of AI every product / Service wants to put forward its Opinion and solve its customer problem and communicate it too.

But there is always a unique way to present your story to your audience.

The best marketing campaign not only touches the soul but also goes beyond the purpose of their existence. 

key perspectives of any marketing campaign.

Below are the key perspectives of any marketing campaign.

  1. Understand your customer better.
  2. Work on your customers what they want.
  3. Share your message to the world
  4. Use social media to reach a larger audience.
  5. Charge the fair price for your product.
  6. See what customers like and double down on what’s working.

Does the software necessary at all in the campaign?

There is always a debate on the topics that we always need to track mechanisms for your campaign.

As we all know from social media to Search Engine, Email marketing and so on and so forth.

We have every channel and their tool to measure the KPI for it. But we need to understand that every free source of traffic or customer is not our source.

In Fact we are dependent on their tools.

So what’s the solution for it?

  1. Create your own demand of the product
  2. Create buzz around your product.
  3. You should focus on solving the problems of your customers in a unique way.
  4. This will help you to build the brand of your products / Services.
  5. Because its brand pull helps you to avoid the trap of using these tools.

Goals of using Software in the campaign-

The Goals of any marketing campaign to achieve sales or make customers happy after buying the product or service.

But this goal starts with identifying and connecting the right customer avatar.

In today’s world, we call it as Ideal Client Profile ( ICP) 

What is  ICP?

What is  ICP?

ICP means nothing but the Ideal Client profile of the customer.

Where it has come up with the details of the customer and its background. 

Few of them I have listed below.

  • Account
  • Sub Industry
  • Location
  • Revenur
  • Team Size
  • Share in Segment Revenue
  • Share in Company Revenue
  • Strategic Goals of the Company
  • Strategic Goals of the Products / Service
  • Job Role
  • Age
  • Concern During the sales process.

This detailed understanding of your audience will help you to reach the decision-maker of the company.

 

What if you don’t approach the right decision-maker in your marketing campaign?

 

  1. You will run the campaign in the air but not going to achieve anything out of it.
  2. You will burn out of your marketing budget.
  3. You will blame the marketing channel for not working out for you.
  4. It stops bringing new customers to your business.
  5. Your product & service will lose trust.
  6. You don’t stand out from your competitors
  7. You don’t have any idea what is working and what is not working.

The Problem of not using the Marketing Software in your campaign.

The Problem of not using the Marketing Software in your campaign.

There are multiple issues that might happen if you don’t measure the campaign. A few of them I have listed below.

  • Converting leads – this would be one of the major hits back when you are not measuring the metrics of your campaign. TO convert the leads if you don’t know which traffic source and which campaign is converting you most leads. You will not be able to convert them either.
  • Finding the right customer– Finding the right customer is the next challenge when you are not measuring the campaign. When you don’t measure the campaign you will not be able to understand what works well and what not.
  • Lead Quality issue– The Quality of leads may vary from campaign to campaign. It again starts with the ICP ( Ideal Client Profile) you need to understand whom you are targeting. The lead quality depends upon the targeting, content, copy, CTA etc….
  • Nurturing leads– Nurturing the leads is the major issue with most people. As everyone wants to convert all the leads which they got. But it doesn’t work in this way. As every leader needs to treat it differently. And should have a unique nurturing program.
  • Creating quality content– Creating quality content is a major problem if we are not tracking the metrics we won’t be able to understand which content needs to produce to resonate with the customer so that they can engage and convenience your point of view.
  • Efficiency of campaign– The efficiency of a campaign is doing well only if we track the campaign with the right metrics. Else all the efforts which we are putting in it goes into vain.

Benefits of using Software

Benefits of using Software:-

There are enormous benefits if we track the marketing metrics. But I will try to list some of them below.

  1. Improved Marketing Strategy

Getting you tracked the right approach with right content and metrics can really fastly deliver the results for your campaign.

  • Defined workflow & Responsibility:-

         The metrics are helping us to draft the clear-cut workflow for our campaigns. Rather than trying with the air. This structured way of approach will only be possible if you are selling with workflow and tracking every camping in detail along with the responsibility to each metric.

  1. Clear communication with Less Blockers

         The more you track your campaign with the right kpi you will be able to know who is performing and who is not.

With the data at your hand, you can communicate with the right person with the right data. This will avoid having fewer blockers in your communication.

Pestle analysis

  • PESTLE Analysis- 

This analysis will help you understand if there are any external factors which are affecting your campaign.

P- Political

E- Economical

S- Social

T- Technological

L- Legal

These 6 factors are the external factors which not only harm your product or service but also your industry as well.

  • SWOT Analysis-

I think this is one of the oldest methods which we have used since the marketing word is in place. But if we really use it in detail and implement the same you will get the best out of it.

 

After analyzing all the options and methods here I have come up with a list of Metrics you should follow and use on a day to day basis.

 Types of Software You need 

Types of Software You need  –

There are multiple metrics to identify the success of any campaign.

Let’s dive into it one by one.

  1. Website & SEO Metrics- 
  • Total Website Visits
  • Unique Visits
  • Return Visitors
  • Page View
  • Conversion Rate
  • CTR
  • Clicks
  • Impression
  • Keyword Ranking

  1. Brand Metrics-
  • Brand Awareness
  • Reach
  • Repurchase Ratio
  • Brand Salience
  • Brand Sentiment
  • Share of Voice
  • Branded Keywords

  1. Email Metrics-
  • Open Rate
  • Click through Rate
  • Hard Bounce
  • Soft Bounce
  • Unsubscribe
  • Email ROI

  1. Social Media Metrics-
  • Reach
  • Impression
  • Engagement Rate
  • Followers Growth Rate
  • Brands Mentions

  1. Pay per click Metrics-
  • Click through Rate
  • Cost Per Click
  • Cost Per Lead
  • Marketing Qualified Lead
  • Sales Qualified Lead

  1. SEO Metric-
  • Organic Traffic
  • Keyword Ranking
  • Search Visibility
  • Traffic Value
  • Organic Traffic Conversion
  • Referring Domains
  • Indexed pages
  • Index Coverage Error
  • Core Web Vital

These are some metrics that we followed in our day-to-day life in a marketing campaign.

Types of  Marketing Software We Use & Recommend- 

  • Social Media Marketing- 

Social Media Marketing marketing software which we we will be using to manage the social media.

In this category, we can define the list of tools in this way.

 

  1. Content Creation tool:-

16 Social Media Tools for Content Creators –

  1. Canva

canva

Used for: it is widely used for creating creative, PPT, PDF, brochures, videos, and all types of content creation in the form of video, Creative it is commonly used in all creators for the beginner level.

It comes with both free and paid versions as well. You can check the details here for more updates.

  1. Behance – 

Used for: This tool is backed by Adobe. it is widely used for creative work. This tool is famous for its community and its contributing nature.

 

3.Tiktok, Instagram & Linkedin

  Used for: Though these are social media platforms they are a great source of researching your ideas, understanding the trend, and doing the competitor’s research.

In Tiktok you can ask for ideas to show. It would come up with the best content it has.

Along with that, it would suggest which trend to follow and what type of content you should create.

  1. Miro – 

   Used for: Brainstorming.

This tool is famous for the presentation of its ideas, whiteboard, Technical diagramming, wireframing, strategy & planning, Process mapping, and retrospectives and it has a good User interface and great navigation. You can check the details of Miro here for more updates.

  1. Lightroom

   

Used For: Photo Editing

This tool is created by Adobe for image organization and rearranging to use for good quality. It backs by its community and can be used for free version as well.

 

  1. Sprout Social-

Used For: It is mainly used for social Listening and Influencer Marketing.

It is used for creating content, Post content through it platform and it helps to measure your performance with the content you post.

It helps you to track and identify leads, Help to note it down in CRM, and manage the Inbox reply from customers.

  1. Filestage

Used For: It is used for content Review & approval process

This tool is mainly used for the content Review and Approval process to get smoothened at the back end. It focused more on the content approval and Review than the creation.

 

  1. Visme 

Used For: Visual effects for Animation 

This tool helps to create visually good and appealing content. It comes up with a wide range of Template Library, the main features about this is animation and Interactivity features.

  1. Esail– 

Used for: Using a predesigned template for designing.

This tool is also used for the creation of social media templates for drag-and-drop functionality. It is best use for Bloggers, Social Media Managers, and Agency Owners.

 

  1. Crello– 

 

 Used For: Interactive Online Design platform.

 This tool provides a wide range of design templates and design assets. This tool is most cost-effective. tool used 

 

  1. Over– 

Used for: Mobile app-based create and edit visual content.

This tool is nothing but an impressive version of the Mobile app. Where you can design, and edit all forms of content with their existing template and sample design.

This tool is widely used in the blogger community 

  1. Placeit– 

Used For: Mockup Template-based Design.

This tool is used for mockup-based templates for designing the creative. It allows users to make good visuals.

  1. Stencil

Used For: Chrome extension based design platfo

As mentioned this tool comes with the chrome extension feature with design. Which provides a large pool of designed templates and cool features.Animoto-

Used For: Video Editing 

   This tool transforms your photos and videos into professional videos. It offers a built-in music track and other animation graphic design.

User-friendly interface with drag-and-drop template.

  1. Biteable– 

Used For: Web-based video creation tool

This tool comes with the web-based Video creation tool which provides the premade video template and customization options. This tool will help you to create short video such as Reels & YT Shorts.

  1. Lumen5– 

Used For: This tool is most common in the startup community where you can use this tool to record your screen and share it in the form of a video to your team, or prospective client.

  1. Invideo

Used For: Web-based video editing tool.

This is a web-based Video editing tool that comprises of pre-made template & design tool.it helps users to create social media 

  1. Promo.com

Used For: Royltee free video footage.

This tool provide the royalty free video, clips, music tracks, & templates. For the best professional video.

 

  1. Filmora

Used For: Video Making tool

The tool is very famous for video-making tools and famous for blogger & small business owner. His free version is sufficient for to start your content creation journey.

 

  1. Typito

Used For: Text-Based Video app

This tool is famous for the Text-based Video creation app. It offers customized templates, fonts, and visually appealing videos.

 

  1. Powtoon– 


Used For: Animation software

This tool is used for web-based Animation software which can create stunning videos for your topic. It is famous for its user-friendly drag-and-drop feature.

  1. Content Distribution Tool-

There are multiple content distribution software. Which not only manages your content but helps you distribute the content in all forms. Be it a Blog or video, ( short, Big) . the objective of the distribution tool is not only to get engaged, Increase reach, & maximum impact on your Ideal customer.

Types of  Marketing Software We Use & Recommend- 

There are 3 types of platform

  1. Own Media Platform– 

This type of platform has some advantages. As you can grow and leverage this channel to get more traction and Conversion for your campaign.

This media is few, which looks like few of them. Blogs, Landing page, website, Gated content , and your social media Profiles.

 

  1. Paid Media Platform

This platform are nothing but the paid channel which we use to promote our content. Some of the paid channels included are Social media Ads, Google ads, and Native ads and other Ads on paid media.

With the help of paid media, we can leverage Time with Money.

 

  • Earned Media Platform- 

These Media platforms are known to be shared media platforms. The performance of this platform depends upon how well we write the content and engage with the audience.

Some examples of these platforms are like Quora, Medium, Reddit etc . These are earned Media platforms.

Below are the few of the tools I am going to list for you.

  1. Planable– it is the best platform for content distribution and content approval. It allows you to post on the platform and collaborate with the team for approval and its use. The form of content is Social media posts, blogs, newsletters, & paid ads.

  1. HubSpot– It is a unique software with other app features. Reports analytics, email automation, 

  1. Hootsuite– Hootsuit is best suit for social listening, posting, and communicating with your team. His basic level plan also allowed you to do in-depth content curation and analysis with his tool.

  1. Zoho– It is the best tool for creating and managing content.  

  1. Coschedule– This tool is best for Content Planning. This offers an intuitive content calendar to allow you to schedule via its drag-and-drop features.

  1. Sprout Social– This tool is best used for content analysis. By using its Social Monitoring and Content analysis. Which content performs at its best use?

  1. Social Pilot– This is the best platform for Content promotion across multiple Social Media channels.

  • Content Studio- This tool is best known for the content curation tool. This tool handles around the Content scheduling, content handling and analytics of content.

  • Leap AI – This tool will help you to automate the content creation work with the help of AI. It not only helps you create but also automates the all work with his custom AI with No-Code. It helps to integrate with the Latest AI tools.

    1. Buffer– Buffer comes with a great distribution feature that helps you distribute the content is merely one click. It comes with the great capability to analyze the content. And make the twist to existing content as well.

  • Meetedger- This is the only platform where you can repost all archived social media posts from all across the platform. It comes to very handy in term of shortage of content. When you don’t have any content to post.

  1. Wisestamp– It is one of the tools where if your business is in g to share more messages with people. This tool not only help you to share the message but it helps with signature and email ID as well.

  • Goodbits- Goodbits is a cool tool that can help you to distribute your content with the help of a Newsletter with detailed targeting.

It helps you collect the all content that is already published on social media and create a newsletter with a custom email list.

  • SumoMe- SumoMe is a WordPress plugin that comes in handy for creating and distributing content. It comes with a great toolbar with the feature of a Giveaway widget & signup Bar to acquire new subscribers.

  • Constant Contact- Constant Contact the name itself reveals what it does for it. This tool will help you in touch with your email subscribers to get visitors back on your landing page. It comes with the feature that you can create direct social media posts from its Newsletter.

  • Click tweet- Click Tweet at the name itself revealing what it does with it. This tool helps you to create a tweet from your existing content with the help of one click. This tool is very helpful for the growth of your Twitter account.

  1. Medium– Medium is a content-sharing platform with other users. Where every publisher shares their unique work of blog with the other users. This tool will help you to gain authority in your niche very easily if you use it very wisely. 

  • Linkedin Publisher – The LinkedIn publisher tool is nothing but is blog network for your brand on LinkedIn. Those people who don’t have a website or any blog page can use this feature of LinkedIn and make the most of it. As it helps them publish good-quality content and share it directly on social media.
  • Facebook Notes- Facebook Notes features will help you to take notes of content that can be used as text for posts or long forms of text in blogs. This feature can be accessed through your Profile or page.

  • Slideshare- Slideshare is a great content distribution network with millions of users worldwide. This comes in handy for sharing your slides with others and repurposing it into other forms of content.

  1. One press Social Locker– Social Locker is a tool that enables you to share the latest content that is published on your site. You can lock any social media content from visiting a particular post.

  • HARO- HARO is tool of used for publishers to collect data from the source or the expert in their field. The name itself reveals what HARO means. ( Help A Reporter Out). this tool is mainly used by Reporter to come up with great data for their content, survey, or other work.

  • PR Newswire- PR Newswire reveals the name itself that it is a great PR tool. This will help you to distribute your content in the form of Breaking News, Upcoming events, and Announcements.

  • Ninja Outreach- Ninja Outreach tool is a great distribution tool for people who are in the field of making relationships with their audience. This tool is widely used by influencers and guest bloggers, to reach out with their content and be in touch with their followers. 

  • Contently-  Contently is a great tool for the writer, and publisher to create their work portfolio and share it with others. And on the other hand, companies can get the best writers, and publishers for their work.

  • Taboola- Taboola is a great content discovery platform with millions of users on the platform. This tool helps you share your content with leading publishers from the globe. This tool will help you to reach wider audience for your audience and share that traffic to their advertisers.

  • Outbrain- The Outbrain tool will help you with by creating the link and sharing it with a good publisher. It is one of the best content distribution networks which helps you to reach a wider audience for your website. 

  • Nativo- Nativo is one of the best content distribution sites which comes up the inventory of more than 400 great publisher site. This will give you a wide range of traffic to your site.

  • Mix- The Mix is the new form of Stumble upon its great Content distribution network. This works best who are looking for content distribution with their content like creative, video, PDF, etc.

  • Triberr- This is a great tool for the Influencers and brands for their content distribution network. This platform helps increase your content traffic.

  • SimpleReach- This tool is best in the content distribution platform. It enables you to track and distribute social behavior. It would help you to automate.

  • Zemanta- This tool is used for indexing, and creating the sponsored link on the website. This optimization tool can be managed by leveraging the AI tool. This is not only used for the engagement of content but to boost the traffic as well.

  • Oktopost- Oktopost is a Social Media tool mainly used for the B2B platform. This tool will help you to automate your content creation and distribution game for all the platforms.( Linkedin, Insta, Fb and Youtube).

  • Adblade- Adblade is a native advertising platform that will help you to connect the different types of websites. Which will help you to promote your site to their platform.

  • Missingltter- Missingltter this is kind of platform which will help you to promote your social media marketing content game to the next level. As it not only will help you automate but to analyze the best content out there.

  • SocialBee- SocialBee is a great content distribution tool that will help you to bulk edit and post. As it helps you to categorically analyze the content for your distribution.

  • Spitche- Spitche allows you to tap into your current Audience and their best content. Its basically a loyalty platform that helps you to design custom audits and make your own offers.

  • Quee Promote- Quee Promote is the great the content sharing platform this tool not only help you distribute the content but use your RSS feed to share it further. It will promote to only this 

 

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A MESSAGE FROM OUR FOUNDER

Most Software Marketing Agencies Suck.

They’re focused on “traffic”, we are solely focused on generating new appointments & booking.

Most agencies are not fit to service IT firms. Their strategies are out touch and they don’t understand the inner workings of your business.

I’ve worked with lT firms for almost a year, I know what you care about.

Not rankings, not traffic, not colorful charts and not even leads. New qualified bookings.

Our entire process is built with that goal in mind, which is why we’re so damn effective at what we do.

From the way we operate to the way we structure our contracts, we’re not here to bill you for busy work, we’re here to help you land big clients.

Amol Tolbande, Edigibrands