EdigiBrands – Lead Generation Company

Lead Generation Company

Lead Generation Company

What is Lead?

Friends, you must have heard a lot about lead generation, and you must have also seen many such companies which make very good money with the help of lead generation and helps people and big companies to reach their product and their brand to all the people with the help of lead generation. But that you know what is meant by lead in lead generation? It may be that your prima facie idea is correct.


  • Definition of Lead


Lead means here some specific people who are also potential customers, and they have interest in that product or brand, which a business or big company is looking for customers to sell.

In other words, leads mean people who are interested in buying the product in any way B2B & B2C. That is, they can be a potential customer in any way B2B and B2C, and then they are called leads. And a process is used to collect such people. And the process mainly used to collect such people is called lead generation.


  • The Motto of Lead


The main objective of leads is to create a database of people that contains complete details of potential customers. That list contains the complete details of all potential customers, such as their name, their address and phone number, their email ID, or any other way of contacting them. There may be more columns of information about them

This detail is used by a lead generation company, marketing company, or sales company. There are many such marketing and sales companies that have to market their products. Or they have to sell their product, and they need certain types of people who can buy their idea.

Marketing companies or sales companies need to buy this lead. And that is why lead generation companies generate leads on different types of topics or choices.

How effective is lead generation for an idea?

Lead Generation Utility

To take the idea of any business to a new height, people’s support is necessary. There are some ways to get people’s support, such as-

  • Promote your product so much that people start buying it to know more.
  • Use different types of sales or marketing schemes in your company, so that people become eager to understand the company or the product due to greed or any other reason.
  • There is another way & that is we sell our product to some such targeted people or do marketing in front of them who are interested to buy our product or idea.

The lead generation process realizes this third method. That is, a sales company or marketing company chooses some targeted people to sell the idea of its product. And these targeted people buy the product of that company.

These targeted people are met by them through lead generation companies. That is, the lead generation company provides people to all those companies. And all such people help them in taking forward that company or business.


How does lead generation make a positive impact on ideas?

A business or a company is generated by an idea. It can also be for fulfilling some need, or it can also be for entertainment, which today has a huge reach among all people. Lead generation makes the same idea even bigger. It makes this worthwhile because the company or business that is built based on that idea needs the support of people to run it or to further it. And the support of those same people can provide lead generation.

With the help of lead generation, you can sometimes get loyal customers. And those loyal potential customers buy your products to grow your business and your company. Take advantage of your marketing services. And spread information about your company and your product to other people. And all that a company or business needs from its customers is that they buy the product and pass positive information about their product to other people so that their business can become bigger.

What is B2B Lead Generation?

Definition of B2B Lead Generation:-

Before B2B Lead Generation we need to know about B2B Lead-

What is B2B Lead?

We told you above that in lead generation, a company targets people who can be potential customers, gets information about them through various types of surveys, and saves the details of such people as a “Lead” in its database.

But there is no Individual person here in a B2B lead. Here the entire company or business is used as a lead.

That is, suppose you have an idea under which you have made an invention / and now you want people to buy that invention of yours, and your invention reaches many people.

So you have two avenues for this-

  • The first is that you make the information accessible to all the people, and you should make those things available from your manufacturing store directly to the customer.
  • The second is that you sell your product to any other business, to whom the customer can buy your product by going direct. So much business is used as a lead. That is, the business that needs any related product of yours or has an interest in that related product, then it is called B2B lead.

For example, Consider there is an Business named as “Live Shorts” who sell the shorts in all parts of India including every States and Union Territories. They sale it by their website but also they sell their shorts at small shops in bulk. So, they can sell these shorts to the common people. 

You’ve noticed that a business have sold their product to another small business? Yes! This is what we call as B2B Model of business. This is an easiest example from which you can understand B2B Business Model.

How to start a standard B2B Lead generation Campaign

LinkedIn is one of the best lead generation platforms today. This platform has been the best platform for lead generation for the last 12 years. If you want to do lead generation through LinkedIn, then for this you have to start a lead generation campaign.

After this, you will have to optimize your LinkedIn profile in a variety of ways. If your profile is optimized, then later if you run any kind of advertisement or run a campaign, it becomes easy for you to get quality leads.

You can run ads in the following ways to get quality keys:

Single Image Advertisement

  • Carousel Advertising
  • Video Advertising

Apart from this, you can also use your methods to get quality leads such as:

  • Dynamic Advertising
  • Sponsored Messages

You can use one of the following products to run a successful lead generation campaign through LinkedIn:

  • Sponsored Email
  • Sponsored Content
  • Dynamic Aids


Checklist for a Successful LinkedIn Lead Generation Campaign

  • First of all, you have to make sure that you have a CPL ie Cost-Per-Lead target. This will provide you with Lifetime Valuable Leads.
  • Make sure that you have set the lead generation objective for your campaign.
  • Also, make sure that the content you create is relevant to the target audience.
  • You have to think about what you are giving to the audience, in return for which the audience should provide you with their information.
  • Make sure that you are using the OneClick LinkedIn solution for the lead generation form.
  • Your form should contain at least four to five fields.
  • You have to keep in mind that when the lead on cost is high, then you will also get high-quality LinkedIn leads.

If you start your LinkedIn campaign keeping the entire checklist in mind, then your LinkedIn lead generation campaign will be successful.



In this article, we have mentioned about Lead Generation company and also we have provided you with a piece of great & deep information about Lead generation Service. We hope you have understood the very ethos of this article. If you considering taking benefits from Lead generation Services, then we are pretty happy to help you in this matter. Please contact us immediately with this regard.

Thank you 

Amol Tolbande

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