What is lead?

Definition:

Lead is connecting
information that shows the resume of a potential customer or potential buyer.
With its help, any business can be taken to new heights. In general, when a
business is expanded, it requires the support of people.

When it comes to the
engagement of people, the work of lead generation service starts. Leads are
generated to get people to support a business, that is, a list of such
potential customers and people is created who are interested in buying a
particular business or product. This product can also be a service. They are
used as leads to sell different types of products or services according to the
interest of the customers.

It can be used as a
lead, marketing service, and product selling service.

If we tell you in
other words, Lead in Lead Generating Service means the connection details of
any potential customer. This means that when a person is interested in buying
any product, then that person can be called a potential buyer of any product.

All the information of
that potential customer consists as lead in database

 Such as,

·        
Their name,

·        
Their address,

·        
Their phone number,

·        
Their email id

These information’s are
saved in one block. And many such people are set together in the database. Such
a potential customer is called a lead.(

What is Lead Generating Service?

Definition:

In general, a
lead-generating service is a process in which a list of potential customers is
created for various types of marketing services or product selling services.
Many methods can be used to create this list, such as conducting surveys,
organizing events, organizing parties, using Google search engine, receiving
reports from different types of search engines, all these methods lead
generation Used to implement the service.

Process:

The process of
lead-generating service depends on whether it is a B2B lead-generating service
or a B2C lead-generating service.

But some things are
common in both the methods, about which we tell you-

•  
In the process of lead generating service, first of all,
the business model or product model is well understood, so that information can
be obtained from them about what type of leads to generate for lead generating
service.

•  
We can also understand this in such a way that the work
of understanding the nature of the lead in a big way is done first and for
this, every possible information is taken about the business or product.

•  
After this, the lead junction service is started by
various methods such as event organization, survey tracking, party
organization, Google search engine reports, and many more.

•  
After this, the information of many people is collected
inside a pool.

•  
After this, according to a related algorithm, the
information of all those people is categorized into different types of
categories.

•  
After this, the information of all those people is stored
in different databases in the form of product service or marketing services.

•  
The information of every person in the database is inside
a block, in which every type of information related to that person/business is
stored, their address, their phone number, their email id, and so on, for
which, many times social media platforms are also used.

•  
Subsequently, each block is called a lead, as it contains
the required information of each potential customer.

In this way, the
process of lead-generating service is implemented.

How is Lead Generating Service useful for B2B and
B2C?

1.     
Utility
for Lead Generating Service for B2B Business Model

For B2B lead
generation service, no customer needs to be an individual. This may sound a bit
strange but it is true.

For B2B model, a
customer can be a company or even a small business. As we know that when a
small business buys a product or service from another small or big business,
then this whole process is called B2B trading. Trading of products or trading
of services can be done in this entire trading process.

We can understand this
with a small example that, when a product made in big companies is not
delivered to a retail store by the direct consumer, then this whole process is
called B2B customer service. That is, to transfer a product from a big business
to a small business so that that product can reach the direct consumer from
that small business or retail store.

For the implementation
of B2B lead generating service, a lead-generating service keeps the information
of many small companies or business or retail stores in its list like the
information of a customer and keeps their information contact with them, which
is related to a related product to make it accessible to the people.

Similar small business
contacts can be called potential customer business, or potential customer
retail store. Because that retail store along with being a business also plays
the role of a customer. And the information of similar retail stores or small
businesses is called potential business information or B2B lead.

2.     

Utility
for Lead Generating Service for B2C Business Model

In B2C Lead Generating
Service, a business works to directly deliver its product or services to the
consumer from one of its platforms. In a B2C lead generating service, a list of
such customers or potential buyers is generated and kept in its database, and
the information of every person present in that list is used as a lead.

We can easily
understand this with an example:

Suppose you have
purchased a product from an e-commerce website, and that e-commerce website
belongs to a particular company. When you buy a product from the same
e-commerce website, then that e-commerce website works to deliver that product
to your home through its customer support.

Although this process
goes through a lot of steps, still this product comes to you directly from the
website at your home. For this, you do not need to go to any shop. So such a
potential direct customer is called a B2C lead.

What is B2C lead-generating service?

Definition:

B2C lead-generating
service is a type of lead-generating service with the help of which list of
contact information of potential direct customers can be made. That is a
process in which a list of potential customers can be made.

Potential customers
who directly get or are interested in getting any product delivered at their
doorstep through e-commerce platforms through direct business or any social
media platform, internet or any other means, then the list of such people The
process of creating is called B2C lead generating service.

Under this, almost all
the personal information of all those people such as their name, their address,
their phone number, their email id, everything is known.

Apart from this, some
such business which wants to get information of many such people through
lead-generating service & want to buy their product or want to use their
service, then such business is called B2C business.

Example:

We can understand this
with a simple example, suppose you have to buy a water bottle, and for this,
you want to buy it with the help of the internet.

Now for this, you have
a possible option whether you buy it with the help of social media platform or
buy it with the help of an e-commerce website. If you buy a water bottle with
the help of a direct e-commerce website, then for this you have to first select
the bottle, select the payment board, and click on the buy option.

After this, this
product will come directly to your home. In this way, this process of
delivering its product directly to your home by a business is called the B2C
business model.

For those people who
like or prioritize the B2C business model more, then the list of many such
people is stored in a database, in which the related information of all the
people is included. And this database is called the B2C lead database. And the
information of all the people located inside this database is called B2C lead.
And the whole process of creating this database is called the B2C lead
generating process.

What is the impact of lead-generating services on
the consumer?

Leader rating service
does not have any significant effect on the consumer, but still, the consumer
can take some benefit from it, such as-

•  
Various types of offers start coming to the consumer to
buy the product of his choice.

•  
The consumer has many options to buy the same product.

•  
To buy the cheapest and best product, a consumer can make
the business aware of its value through lead-generating service.

•  
Many businesses have information about an individual
potential customer through a lead-generating service. Due to which not only one
product but also a potential customer has a variety of options to buy different
types of products.

•  
There is no loss to any customer through lead-generating
service, but there may be times when potential customers can be harassed
through emails or marketing agencies, or by PR agencies.

•  
Sometimes it is also irritating, but still, people like
to be a leader, because with the help of this they get many options to buy any
product.

•  
With this, every business treats its every lead in a good
way.

Takeaway:

In this article, we have provided you with almost every
possible information for Lead Generation service with examples. If you are
considering taking advantage Lead Generating service, then we are pretty happy
to help you in this matter. Please contact us immediately.

Thank you