Boost Sales with Demand Generation Services

Yes, you can boost your sales with the demand-generation services. These services not only help you to boost sales but also convert your prospect into a paying customer.

In this blog, we will cover how you can boost your sales with demand-generation services.

If we do this in the systemized way we won’t having a lack of leads that can easily convert.

If you are struggling to convert the leads for a long time. Then I think you need to work on creating the demand for your product/service rather than just leads.

If someone shows interest to your Ads/content / or offer that does not mean he will become your customer. Until he is fully convinced that your products/service will solve his burning problem.

The Demand Generation services or approach generally has 3 sub-parts

1. Demand Creation
2. Demand Nurturing
3. Demand Capturing.

The latest statistics about Demand Generation software and their Trends.

• The demand for generation software will increase annually by a CAGR of 10.91% in the years 2024-2028. (Source )
• Webinars are considered to be the most effective Top of the funnel Activity. According to 45% marketers. ( Source)
• Content has a significant impact before making purchase according to 81% of Marketers. ( Source)
• Decision makers generally have 3-13 touchpoints of content before making any purchase decision. ( Source) 
• As per a recent study, 43% marketers says they face challenges in lead nurturing campaign. ( Source).
• According to 72% of marketers, they find Blog posts, News articles, Followed by webinars 60%, and infographics by 58% are helpful for them in making the right decision. ( Source)

Why do you need Software for your services?

 

1. Are your products and services in demand in the market?
2. Does your prospect buy your product/services on the first go?
3. Do you find it difficult to get it to convert the prospect?
4. Does the journey from MQL to SQL is very long?
5. Why does every product go through each phase of its demand cycle?
6. How do Demand Generation services solve your all-level problem?
7. Does it contribute to the company’s revenue?

Is Generating a lead for your product/service the only solution?

Do you struggle even after creating sufficient leads for your business?

Why after having so many Marketing-qualified leads at your bay but you struggle to meet your Revenue Goal?

Yes, you will struggle to meet your Revenue goal because you have not focused on the core problem of your business.

Every prospect will go through certain stages of Making Decisions.

Until our mind is fully convinced we will not make any purchase / commercial decision.

Then, the question will arise how do you convince your prospect to purchase your product / Service?

As human beings, we undergo 5 stages for making any purchase decision.

Major 5 steps involved in the decision-making process of any human being.

1. Understand problem.
2. Gather all information
3. Analyze the best option
4. Make a bet on one option
5. Review Results.

As we see there are a lot of factors which are affecting our decision-making Process. But the real problem is how we integrate this process to make our customers more effortlessly convinced with the service/product which you want to sell them.

The next question comes what makes the real prospect or customer buy from you?

• Does he have a burning problem that you will solve?
• We need to look at this problem from the customer’s point of view.
• What he wants is the conversion or sale of his product.
• But this sale is the final destination of the Cycle that your prospect goes through
• Before making the purchase your Prospect does a Review, inquiry, and research of its own to come to the conclusion?
• Did you help him to do the analysis at each and every stage of their journey?
• Then what’s the solution to this burning problem?
• There is a common trend the larger the ticker size of the product/services the longer the sales cycle. ( create image with graph)

What should be your Campaign Goal?

Every Campaign goes through different levels of the campaign. We will check every stage of the campaign.

• STAGE 1-  Awareness
• STAGE 2- Consideration
• STAGE 3- Confirmation
• STAGE 4- Purchase

This is all 4 stages of the campaign which every prospect has to go through before making a buying decision.

How should marketing services enhance your experience?

In my opinion, any service or product that you want to sell someone should solve the burning problem of your prospect.

Its more important why someone buys from you only than the other service company or Similar product line.

As a product or manufacturing company, we have to understand why do you need Marketing for your business at first go?

When you are trying to sell something to someone what value do you exchange with them?

• Are you selling any Aspiration Products/services?
• Are you selling any Conventional Products/Services?
• Are you selling any shopping products?
• Are you selling any specialty products?
• Are you selling any Motivational Products?
• Are you selling any Digital Products?

So every product either falls into one of the categories. We need to understand which category we fall and create value in the eyes of our customers so that they try to see us as a Trusted source of information and become your Paying customer.

In my personal experience unless you create the proper Demand for your products/Services you will not be successfully create the Sales Pipeline for your Services.

When you don’t have a demand for the product merely creating a few interests don’t solve your problems.

There is product Life cycle of each product/service. Wich you have to take care while going Marketing campaign.

This phenomenon was tossed by one of the Consulting firms while doing the consultation with their client.

The stages are as follows.

1. Introduction of Product.
2. Growth of Product.
3. Maturity of Product.
4. Decline of Product.

As this stage will help you to understand which phase you are in and how to plan you marketing campaign for it.

We should not blindly start any campaign. In my opinion you look for the stage of your product, Understand Core problem you are solving.

Create the demand for the product and Capture it.

Who needs Demand Generation Services?

We have understood what is demand generation is all about but the question you need to ask yourself before starting the campaign Are you really looking for a Demand Generation campaign?

• The Brands and products which has been getting the acknowledgment from the buyer in their name.
• The products which has the search name present in the search engine.
• The products have good reviews about their services on social media.
• The product has had few good no of influencer reviews from its user base.

How to create the Demand for any Product / Service?

To understand more about the Demand of product and service. We have to see how much traction is for Product/service.

You have first look at the first example where the term like TOP of the Funnel and BOFU ( Bottom of the funnel) were tossed by Marketing expert.

Now what is this about 

Demand Creation –

In this stage, you are purely focused about the Creating the demand of your product. But the question will come how to do this?

Its by creating content where you talk to many people with their problems in mind and try to give solutions to their problems.

Few of the Activities i would recommend to start with.

1. Podcast
2. Youtube
3. Attending Events or Become a Keyspeaker in the Event.
4. Creating Community
5. Create the Content Hub for the Problems of your industry.

Demand Capturing- 

In this stage whatever activity you had done for them it starts showing some traction. People started to recognize you and your brand. They want to know more about you.

In this stage, Your prospect wants to confirm their opinion about you.

But the question still remains how to convenience them more about your point of view.

Below are few activities that will help you out.

1. Retargeting with the Case Study.
2. Search Intent-Based Ads
3. Account Based Marketing
4. Email Marketing
5. SEO.

By this activity, you become one step closer to your prospect. In which their decision of buying gets you closer to their Mind.

Demand Conversion-

In this stage, the prospect is ready to buy from you but still needs the final nail in the coffin. So there are few last activities which we suggest you should do it to get it convert.

1. Sales Outreach
2. Handling Objections one by one
3. Offer them some discount for quick purchases with a limited time period.

By following this framework you can easily create the right positioning and Demand of your Product.

BIG IDEAS- Every Business Goes through the Demand generation Phase.

1. As the above statement says yes its very true every business and product goes through the Demand Generation Phase.
2. This stage varies from product to product and services as well. But if you focused on first phase then the rest of two phases will be easy going for your brand.
3. What will you get if you follow this approach? 
4. Increasing in your Branded search.
5. Lower the CPC
6. Increase in the Customer Acquisition Cost.
7. Increase the Customer LTV ( Life Time Value)

CONCEPT- The Only Customer Acquisition Process. “Inquiry Propagation System”

This only Inquiry propogation system. Which need your attention as this will help you to get the most relevant and qualified and sales convertable inquiries.

In this system, you predominantly work more on positioning and going all in with a broad system creating the demand of your service and product.

But above that, we need to understand why someone is looking for service at the first place. They are facing issues in selling their product or service. When they are looking for experienced personnel who can help them to quick fix their problems.

And if you can help to solve that problem nothing like it.

The only system you will need for your product/ service is the “ Inquiry Generation system” which is backed by the right messaging, good demand activities, and a strong nurturing system.

Key Points – The only Service you need for your Product/services?

As a service, i would suggest we should focus on creating the demand for  it.

It not only help you get the right audience but the better qualifying leads. But also the conversion.

So Focus on

1. Demand Creation
2. Demand Capturing
3. Demand Nurturing

Rest all activities can be covered in the 3 major steps.

Let us know your feedback on which first step you will implement.